GM of Canada
1908 Colone Sam
Oshawa, Ontario
L1H 8P7, Canada
To Whom It May Concern:
I was horrified to see the new rodeo commercial your company is airing.
Showing a young child being taught how to rope a calf does not make me want
to purchase your truck. I was disgusted that this is chevrolet's idea of a
touching moment.
Perhaps your company is unaware of the cruelty rodeos entail to both animals
and humans. Calves roped while running up to 27 miles per hour routinely
have their necks snapped back by the lasso, often resulting in neck and back
injuries, bruises, broken bones, and internal hemorrhages. Calves have
become paralyzed from severe spinal cord injury, and their tracheas may be
totally or partially severed. Dr. T.K. Hardy, a Texas veterinarian and
steer roper, told Newsweek, "I keep 30 head of cattle around for practice...
You can cripple three or four in an afternoon." These animals are seen as
nothing more than a piece of sporting equipment that may be broken or
disabled at any time.
I was shocked to see that Chevrolet is still glorifying this horrible
cruelty, especially while companies like Daimler-Chrysler are using
compassion to sell their cars. Daimler-Chrysler has one ad of a man using
his vehicle to save deer being hunted and another saving seals trapped in
the ice. These commercials not only warm the hearts of those who see them,
they promote compassion and respect towards all animals. Personally, I
would rather purchase a car or truck from a company that reflects an
attitude of respect.
Sincerely,
